From Passion to Purpose: Branding NOAH’s Ark

When I was connected with the group forming Northern Oconto Animal Help (NOAH’s Ark), it quickly became clear that their passion was helping lost dogs and animals in need of loving homes throughout Oconto County. While their mission was strong, clearly communicating that purpose was a challenge. Together, we worked to define what the nonprofit truly wanted to accomplish, which allowed us to create a cohesive brand guide and logo. These tools now support their Facebook group and will help guide future promotions and outreach.